Saturday, October 5, 2019
Case study Example | Topics and Well Written Essays - 3000 words - 1
Case Study Example In the theme the differentiation exists in terms of rides and attractions being offered, the faà §ade and architecture; and the employees and food being served. Thus, this uniqueness and control of environment makes Disney an enthralling experience. (Project 2006) Hence, when Disney decided to expand its business, it came up with two options for opening the theme park: Barcelona and Paris. However, due to the benefits in form of subsidies and tax incentives being offered by the French government; Paris was the final choice. Another major reason for opting for Paris was the market potential that the city offered. Within a 160 km radius of the proposed site for Euro Disney a population of sixteen million lived. Not just this, the presence of an efficient transportation network made Paris an ideal location. Even if Euro Disney would have had a lower penetration in the market as compared to its sister parks in California and Florida; the market size was huge giving a higher utilization of the capacity. Another attractive feature for opening a theme park in Europe was that the Europeans had a different pattern of spending their vacations. Not only is the time period of the holidays which Europeans enjoy longer than the American citizens. But the Europeans also take frequent smaller breaks throughout the year. Disney also kept in few the family size and the disposable incomes which the target audience was composing of. And thus, kept keeping these trends in mind Disney started its new venture. Another smart thing which Disney did when starting this venture was that it financed this project in a way that the risk was minimized. Disney floated a new company in the market called the Euro Disney SCA. Through this company the financial arrangements were made in a manner that the Walt Disney group had a 49% holding where as the rest of the share was generated by raising capital from the public. Further more, Disney was
Friday, October 4, 2019
Cash Management Essay Example | Topics and Well Written Essays - 2250 words
Cash Management - Essay Example Over the course of the last couple of years many companies have faced some serious cash and inventory related problems, largely as the result of dramatically reduced or even negative sales growth. As a result, cash now represents only 5% of the total asset base for the typical distribution based company. It is a cash position that does not leave a lot of room for error and too much money left sunk in inventory. To offset the cash challenge, most firms have looked at ways to reduce their investment in other major asset categories. One category clearly stand out as being both large and controllable and that is inventor. As a result, serious efforts have been made to drain these assets that are considered as cash traps. While reducing inventory is a laudable effort, the action is fraught with danger. In both cases it is possible, and maybe even likely, that the drive to lower investment levels will trigger further sales declines. This would be because of a higher occurrence of out-of-st ock situations.
Thursday, October 3, 2019
Case Study Alim Leung Essay Example for Free
Case Study Alim Leung Essay 1. The terms of the psychological contract at the Atchison Corporation under the leadership of Jerome Atchison are of quality, integrity, and loyalty. Jerome Atchinson expects his employees to produce quality work and create a good environment to work in. Jerome Atchinson also expects his employees to uphold and maintain high integrity; even senior management could be discharged in cases of moral crime or dishonesty). Loyalty is the largest aspect of the psychological contract. Employees stay with the company for many years, if not their entire career. Managers are viewed in high regards and are rewarded the longer they remain with this company. In return, Jerome provides a family-orientated relationship with his employees, in which he protects and takes care of his employees, taking personal interests in the affairs of his employees. Everybody is an equal and an employee’s value is in the quality and dedication to his work 2. I expect that there will be changes to this contract under the leadership of Prince Millman. I believe that innovation and creativity will become more important over quality and loyalty. It will be about what the employee can create rather than how he she created. The employee is Millman will expect his employees to continually strive to be better and compete with other companies. Instead of more of an ‘equality†approach similar to Atchinson’s contract, Millman values competition among others. Employees may be rewarded for their ideas and change what they bring to the company while seniority and loyalty to the brand are not as heavy of a=values.
Business plan for new clothing company
Business plan for new clothing company The product we are going to distribute is trendy clothing. Clothing must be fashionable so that it can influence on people and it is one of the most important things for people. Particularly, there are two types of clothing: formal and informal. However, the clothing were going to develop is formal clothing. Nowadays, there are a lot of brands, like as ELLE, DAPPER, ARROW and other brands, and they have already got their own customers and they are holding some part of our Myanmar market. We assure that our product is certainly produced with high quality and fashionably designed. Customers will not need to be doubtful and unfulfilled after they bought our product. The target market for our product is concentrated on gender. Besides, we will distribute the other special accessories, such as, sunglasses, purses and wallets, and fancy. Product We have investigated the cloth quality and fashionable design in our factory in Singapore. We will use cotton, which can be adjustable with Myanmar weather, in our clothing. Furthermore, we build the factory and some warehouses in china and the products are separated into many categories _ tops, pants, jackets and coats and others. First, we focused on ladies apparel and accessories such as shoes, bags, belts, scarves and hats. Then, we decided to expand into men wears. We are now starting to introduce our products to market in Myanmar. New trends are always available at our organization for the people who are really into fashion. Benefits We know that all the people want the excellent brand hallmark and the best standard with the best possible price. We have usually coordinated in price and quality effectively that can bring satisfaction to the customers. You can see our new collection for summer, rainy, and winter seasons. We have planned to retail and open stores in some urban areas so that consumers can easily get our goods from their surrounding shopping mall and markets. We are offering diverse categories for both male and female, so both of these customers can obtain their needs from one place our brand. And a lot of people will be delighted with our products. People who pay for our brand will get the feeling of confident, stylish, and smart. Target market We orientate the customers who want to be fabulous and gorgeous. We segment and classify the markets into demographics, geographic, psychographic and behavior. We aim at the adults and youths market _ Generation Y, Generation X and late teens. And they are our core markets. Every religion and ethnic backgrounds can wear our clothing. Our brand will suit with people who are interested in newly fashion designed clothing because we made our products beautifully. And, we have option for clothing expenditures that how much money the customers will spend on the branding product, on average. If you would choose this brand, youll never feel unsatisfied and insecure. You can have a delightful lifestyle. Everyone wont look down upon you when youre wearing them. You will feel like very secure. They can bring pleasure to you. In addition, we have been chosen the most suitable clothing style for Myanmar culture which are simple, but interesting and attracted to people. The chosen collections will be right with Myanmar customs tastes. To consider about the geographic, we do research some inner-urban areas and higher socio-economics regions. Then, we point out not only the cities of Yangon and Mandalay but also the range of some well-known supermarkets and shopping mall. We also make a certain decision for the weather conditions of Myanmar and our selective areas. Generally, we are sure that Myanmar has the finest weather and the climate is not very cold compared with other countries. Thats why we negotiate and make a decision that well share the most convenient and attractive clothes with our Myanmar customers. Head Office location Address : Mortin shopping mall Contact no. : +951501509 Contact mail : [emailprotected], [emailprotected] Customer buying behavior Customers can look around many brands. Theyll have many choices, however when they compare with our brand, they will be persuaded and motivated to buy our products. Although the consumers are passion about it, they will see the quality, color, design and prices. And, it is also crucial that we get the right place. All the people might believe that the items at the shopping malls have security so that they are more willing to buy it. Therefore, we sell our products in better supermarket to attract customer behavior. Consumers make a decision at the shopping centre but it will take some efforts and time to decide carefully. Customer might use and look into the Yellow pages, internet, journals or magazines. So, the data and information put into these papers, but not in details. They can also have a look through our own web page. www.precious.com.sg Our staff will be always on line and we update the data all the times, so you dont have to worry about the fashion is not up-to-date. Product Strategies Product classification Our product can be accepted as shopping goods because people usually compare price, quality and style when they buy the clothes. Distribution channels and promotional strategies shaped on our products and on the customers. We appointed with retailers to sale large quantities. Product life cycle stage The PCL stage is also influenced on our products. We are going to think about the profits and we always need to aware that our price is affordable or not, and we are trying to get knowledge about our competitors fashion trend and the situation of the other markets. Product mix or Product line We have some kinds of sizes for male and female individually. They are small, medium and large for female and S, M, L, XL, and XXL for male. There are several colors for both male and female. Many sorts of types can be obtained. We are giving services, like online shopping and delivery. These are all the items for female: Tops- fashion tops, shirts and tees Jackets and coats- jackets and coats, vests Skirts Pants Shorts Dresses Shoes-flats and scandal, heals and wedges, boots Other accessories The following items are for male customers: Shirts Jackets and coats Suits Pants Shorts Shoes- shoes and socks Brand The name PRECIOUS indicates to our product. This logo will represent our brand. We give the slogan as if you want to be stylish, wear PRECIOUS. Branding strategy We define the producers own brands as branding strategy owing to our products field, the financial background, and the management. Our product field is large, we are well financed, and well managed for our product lines. Packaging We dont have special packaging styles or methods. We just package well to look good and perfect. Distribution Strategies Channel Choice We will use both Direct and Indirect Distribution Channels. In direct distribution channel, we will distribute our product directly to ultimate consumers. We just use our own sales or perhaps telemarketing or online selling directly to consumers. We will perform as manufacturers. In indirect distribution channel, we will distribute our products through retailers such as supermarkets and stores to consumers. And we also use middlemen. Middlemen are important because it is usually not practical for a producer to deal directly with ultimate consumers. We need intermediaries mainly for acting as transport and merchandise agent when we export our products to other places such as Nay Pyee Daw, Mandalay and on. Pricing Strategies Pricing Objectives As we are starting our business, we prefer to have Sales Oriented Goals. We might not look to maximize profit but rather to set a price aimed at increasing sale volume. Price Elasticity As clothing is not only shopping good but also psychogenic need, consumers will usually compare price, quality and style and also buying habits affect distribution and promotion, But the price will be elastic. The price will be change when increasing demand. Market Entry Strategies We will enter the market with by using Market Skimming Pricing Strategy. Because our product is setting a relatively high initial price as our target market is for elite customers. By using this strategy it can help to establish a high-quality image for our new product and provides the firm with pricing flexibility. Another point of view why our product is suitable for that strategy the reasons for that are our product is in the early stages of life cycle and our new product is distinctive. Product cost When we setting up the price. There are two types of cost, variable and fixed. Wages and salaries, tax and insurance, machinery costs and vehicles and equipments are fixed costs. Raw material cost, electricity, delivery and advertising are variable costs. Price Setting Methods We will use Cost-plus pricing method. (Total cost +desire profit) is also call mark up pricing. Evaluation of cost-plus pricing (Budgeted) Planned=10 Cost, Selling price, Profit Budgeted Labour and material costs per cloth $20 Overhead (fixed cost) $25 Total cost per unit = $45 According to the calculation budgeted selling price per unit = $45+$4.5 = $49.5 per unit Break-even analysis It is important to meet break-even point for our company otherwise we cant make profit and also cant imagine for the good will of our company. We wish to find out how many units must be sold to cover all cost. So we used Break-even analysis. The equations for Break-even point is Break-even point, in units= Total fixed cost Selling price per unit average variable cost per unit ($) Promotion strategies We will always inform and remind about our ultimate goods to our usual customers and the other new customers. Well apply the advertising method and sale promotion method to publicize. Well use 10% of annual profit for our products promotion. Advertising Well not use the broadcasting through TV channels. At first, well print in the famous magazines and journals to recognize by the public easily. Then, well emphasize on the outdoors advertisements _ billboards and bus sides so that a lot of people will notice our product now and then. Sale promotion We have prepared some contests to become familiar with some business people and consumers. Well put more stress on trade shows and in-store displays. We have hired the ball room in Traders hotel (Yangon) and Sedona hotel (Mandalay) to make our first trade show in Myanmar. And, we have well organized to start our trade show. After that, we are going to display our latest fashion designed clothes in some big department stores. We also get ready to allow for the member cards if you become our loyalty customer. We have gold, silver and platinum cards for our customers. You will see amazing rewards when you come to our . You can do members at our web page. If you got a profile in our websites, you can see and shop our recent items on line. We make the offering 10% off. Youll see our astonished plus offers and rewards. SWOT Analysis Strengths Well design, best quality and we also use tight quality control strategies. Therefore, our products have better quality than any other competitors. Legally import from china. Well packing to avoid damage by transportations. Only sell qualified products there is no damage items. Weakness Selling price may b a bit problem for ordinary class customers because of our products target market is for elite customers. Distribution direct from manufacturers to the retailer so we arent sure the retailers do their work perfect or not. Our company is newly established. As we are in introduction stage, the awareness of people about our brand may be smaller even though our product is nice. We need lots of promotional strategies than other existing competitors to penetrate the market. Opportunities We allow some opportunities for our customers and also authorized agent too. If a customer buys goods for 200,000ks within a month we give him/her 5%discount card up to two years. For authorized agent if their revenues touch the focus target we allow them to get feedback 5% of their revenues as bonuses for them and also free trips to China. Threats One biggest threat for our product is that there are lots of famous competitors. Delay transportation, for example, when we import out products from China by ship if the weather is terrible our stocks will be delay. We have to sell our products according to the weather if our stocks are delayed we cant sell these delay product on that time. If we are going to sell those products in coming season it is sure that our products are not up to date. Another one is inflation because of that the value of Myanmar Kyat became low so when exchanging money fluctuation is threat for us. Action Plan We will provide our customers with the best quality products. By giving opportunities helps our firm to increase the volume of sales. Make our product well-know and satisfying consumer wants by developing goods and special service. We fight our main competitor by making priority of consumer wants on the other hand their weakness is they only focus on making money by selling men wears whereas we make satisfy our consumers by selling both genders and also accessories for both of them and also discount systems. We will build trust with our consumers and let them know that our product is reliable and qualified in these ways we hope to build strengths and to overcome our weakness. .
Wednesday, October 2, 2019
Tribute to Matt Stone :: Comedy Scripts Comedians Essays
Tribute to Matt Stone Episode 201 - Not Without My Anus Icons provided by Christopher Pirillo at Just South of South Park AdvertFXApplet provided by Secret Sid South Park Announcer:     Since the last South Park you've waited four long weeks to find out who the father of Eric Cartman is. Now, finally, the shocking truth about Cartman's lineage will not be seen tonight so we can bring you the following special presentation.      [Honk] HBC Announcer:     Now, get ready for Canada's hottest action stars. Terrance and Phillip in the HBC Movie of the Week, Not Without My Anus, based on a true story.           [Canadian Courthouse - 10:18 A.M.] Scott:     Ladies and gentlemen, before you today sits a murderer. On the night in question, this monster entered the home of Dr. Jeffrey O'Dwyer, and struck him repeatedly in the head with this hammer. That monster is sitting right over there, and his name is Terrance.      [Dramatic Music]      [Fart] Phillip:     Uh, Terrance, you farted in court. Terrance:     Yes Phillip, I'm making a case for our defense.      [Laughter] Scott:     All of these things link Terrance to the murder: hair fibers, blood samples, nail clippings, a piece of his shirt      Terrance looks about confused. Scott:     A watch with his initials on it, a day planner with the murder scheduled, a haiku called "Time to Kill Dr. Jeffrey O'Dwyer." "Dr. O'Dwyer, time to have your head smashed in, with my new hammer." Terrance, you may be a famous surgeon, but you're not God. Je accuse Terrance. Terrance:     Would you like a monkey claw Phillip? Phillip:     Yes please.      [Fart]      [Laughter] Terrance:     That's called the monkey claw cause it feels like my colon is being ripped apart by a thousand monkeys. Phillip:     The monkey claw is smelly.      The Judge hammers her gavel. Judge:     Come on, get a move-on, I ain't getting a younger up here. Phillip:     My sentiments exactly Your Honor. I see from your accent that you're Southern Canadian. Judge:     That is correct. Phillip:     Good people of the jury, my client Terrance is an innocent man.      [Fart] Terrance:     Oh ho, Phillip, now you farted during the closing argument. Phillip:     I have, haven't I Terrance.      [Fart]      [Laughter] Scott:     Your Honor, the defense is trying to make a mockery of this court. They think farts are funny, but they're not. Judge:     Sustained. Phillip:     Good people of the jury, my client Terrance is no more a murderer than you or me. He loves puppies and hates mean things. Would a murderer go to the zoo and feed animals like this?      Phillip shows the jury of Terrance with a llama. Phillip:     Of course not. So, in summation, find Terrance innocent, or else he'll kill you.      [Gasp]      [Laughter] Phillip:     Just kidding. The defense rests.      Terrance pounds his fist on the table as he laughs uncontrollably.
Tuesday, October 1, 2019
Graduation Speech: The Best Four Years of My Life! :: Graduation Speech, Commencement Address
Hi, my name is Pat and I would like to start today by thanking the seniors of 2012 for choosing me to speak today. It is truly my honor. You know, it is really strange how quickly time passes, after spending my whole childhood wishing I was an adult, now here we are and it's a little hard to grasp. It feels like just yesterday I was standing here in the same position at eighth grade graduation. Ahh, middle school, such a joyous time for all of us, free of maturity and not a care in the world. The biggest decisions I ever had to make then was deciding which group to stand with at passing time and choosing which shirt from my extensive collection of Stussy and No Feat apparel to wear. We were all naive to the danger that lurked just around the corner. We were unaware that the carefree world we lived in was about to come crashing to the ground in a blazing inferno of real school work and responsibility ... otherwise known as high school. I am only kidding. It's just when you're young it is easy to get caught up in the here and now, and hard to look to the future. I thought high school would never end and now here we are on the brink of having to go out into the world and actually support ourselves!? I now feel like I never really appreciated my time here and never realized what a valuable experience it would be for me. I spent so much time complaining about high school, I never really had anytime left over to just enjoy myself. There are so many experiences from high school we will all carry with us through out our whole lives and will ultimately help determine what kind of person we are. By the time the end of my junior year rolled around I was ready to get away, so I enrolled in the Running Start program. I felt I had outgrown all that school activities had to offer and I wanted to just get on with my life. But as many teachers have clearly demonstrated over the last four years; you never get too old or too mature to have a little fun in high school. It took me this year to realize this. It was around homecoming that I started to feel a little left out.
Desensitization and Media Violence
Discuss the relationship between violence in the media violence in the society. Does violence in the media make people more tolerant of violence in the society? Also, does violence in the media cause people to behave violently? The impact of violence in the media relating to the society is an intense topic discussed in this century. Gerbner defined violence as â€Å"a threat or use of physical force, directed against the self or others in which physical harm or death is involved†(cited in Giddens, 2006, p. 610).The media includes different means of communication, such as television, radio, newspapers, video games; internet etc. People make use of media as a source of information, entertainment and leisure activity (Brown, 2005, p. 161). According to O’Donnell (2005), the two main roles of the media are to make profit in terms of money and promote particular ideology. The information that people see, hear or read has great influence on people’s identities, values and interests. It also affects the way people think and act regarding particular issues based on the â€Å"provided†evidence (Brown, 2005,p. 62). However, people have ability to evaluate and decide what they hear, see or read based on their social experiences, ethnic origin, social class and gender (Brown, 2005, p. 185). Now, the questions arise as, what is the relationship between media violence and the violence in the society? Whether media violence cause people to behave violently or it desensitizes people? Throughout this century, sociologists and researchers have examined these issues and have attempted to explain or disprove it using different theories and researches.In the first place, the media plays great role in shaping values, attitudes and behaviour through norm setting agenda. It reinforces conformity to social norms and discourages non-conformist behaviour (Brown, 2005, p. 169). It also provides other information that the society feels important like weather a nd health. However, conflict approach declares that the media controls ideas and thoughts of the society through agenda setting and gate keeping (Brown, 2005, p. 169). In addition to that, the media used to enlarge the news of crime and violence to keep people occupied with these issues.For example, attacks older people, stabbing, raping and gang fights get over reported (Brown, 2005,p. 182). Thompson’s theory of audience models stated that interaction between media and people is â€Å"mediated quasi-interaction†which means there is no face to face or direct connection. So, it leaves the viewers in a discussion of unanswered questions. This promotes ideology and influence of what media wants on people (Giddens, 2006, p. 604). The gratification model audience uses the media for what they want and ignore the rest.Instead, hypodermic model audience what they hear, see or read without thinking about it (Giddens, 2006, p. 608&609). So, physically or emotionally â€Å"exci ted†viewers become easily stimulated by violence (Anderson & Wartell, 2003, p. 85). According to Brown (2005), â€Å"estimates suggest young viewers will see around 13000 murders on television†. Osofsky & Eisenberg (1995&2000) stated that exposure to violence undermine the development of emotion regulation skills. This leads to aggressive behaviour, attitudes and loss of problem solving strategies (cited in Funk et. al. , 2004, p. 24).It also effects moral evaluation, as a result the viewer fails to perceive or respond to signs (Eron, 2001, cited in Funk et. al. , 2004, p. 26). Researchers and sociologists refer these effects as â€Å"desensitization†. Desensitization occurs due to repeated exposure to real life violence (Ceballo et al. , 2001, cited in Funk et. al. , 2004, p. 26). Likewise, fictional violence like movies and video games also contribute to the violence behaviour (Funk et. al. , 2004, p. 26). The media produces â€Å"a powerful desensitization i ntervention on a global level†(Science Daily, 2006). Furthermore, desensitization is divided into two categories.When, the viewer show numbing or blunting of emotional reaction to violent events is called emotional desensitization. When people start reacting that violence is nothing extraordinary, it is kind of daily routine is called cognitive desensitization (Funk et al. , 2004, p. 26). A study was conducted to examine desensitization by Drabman & Thomas (1974). In this study, the children who viewed violent movie needed adult help to avoid the aggressive thinking towards the scenes. The amount of time that people spend on watching violent media leads to Posttraumatic Stress Disorder (PTSD) (Schechter, 2010). Aggression is largely based on the activation and application of aggression-related knowledge structures stored in memory†(Bushman & Anderson, 2002). Later, Molitor & Hirsch (1994) confirmed that â€Å"viewing violence increases tolerance of violence†(ci ted in Funk et al. , 2004, p. 26). It is believed that fictional violence desensitizes people to real life violence by letting the viewer engaging in violent actions (Funk et al, 2004, p. 27). A research by Funk (2004) revealed that exposure to video game violence was associated with low empathy and stronger pro violence attitudes.The social cognitive theory suggests that due to repeated exposure to media violence the person undergoes psychological desensitization. This theory explains how people acquire and maintain certain behavioral patterns, while also providing the basis for intervention strategies (Bandura, 1997). According to Bushman & Anderson (2001), scientific evidence was sufficient to claim that media violence exposure was positively linked to significant violent behaviors and that even short-term exposure was sufficient to cause increases in aggressive behavior (cited in Bushman & Anderson, 2002).The basis for future social, emotional, cognitive, and physical developmen t is laid during early childhood. They can be manipulated and victimized by the media violence. â€Å"Concerns about child exposure to violent media have increased as television and video games have shown more violence†(Schechter, 2010). One of the main theories is the Bandura’s social learning theory. This theory mainly outlines that children learn violent acts after seeing them. One of the main problems faced by children, who heavily watch television, is decrease in consciousness of pain and sufferings of others.Furthermore, they tend to be more apprehensive and alert of their surroundings. In addition to this, they resort to choose more aggressive and harmful choices towards others. Psychologists have uncovered that high exposure of violent video games can be linked to delinquency, fighting at school and during free play periods, and brutal criminal actions (Anderson & Bushman, 2007). The severity of violent acts from other types of media such as computer games and movies has also increased rapidly. The most recent type of media violence is the violent video games (Bushman & Anderson, (2002). Violent films and programs that probably have the most deleterious effects on children are not always the ones that adults and critics believe are the most violent†(APA, 2003). Researchers have developed several theories proving that society is affected by the influence of the media. A number of children were shown a video in which a person beats a Bobo doll. Then they were put into a room with a Bobo doll to check whether the child imitates the behavior. After it was implied, this theory proved that children imitated media violence. In addition to that, childhood ith aggression, later in life erupts criminal behaviours like spouse abuse and homicide (Anderson et al, Wartell, 2003, p. 81). Another research conducted by the psychologists, revealed that â€Å"children who watch violent movies, games and TV programs had been convicted of crimes at o ver three times the rate of other men†when they grow up (APA, 2003). Children get immune to the media violence they starts to imitate it (AACAP, 2011). Repeated exposure to violent media grows wide array of aggressive and violent behaviours and later it reforms as aggressive and criminal behaviour (Bushman & Anderson, 2002).The General Aggression model by Bushman & Anderson (2002) has proven their theory on the relationship between violence in media cause people to behave violently. When an environmental situation appears ambiguous, an individual may rely on what they have seen, heard or read to interpret that situation as hostile, warranting aggressive action (Ferguson et al. , 2008). Moreover, Peterson & Pfost (1989) discovered that exposure to non-erotic violent music videos led adversarial sexual beliefs and negative effects on men.Similarly, another research proved that sexually subordinate images of women leads to teen dating violence in real life situations (Johnson et al. Reed, 1995, cited in Anderson et al. , 2003, p. 89). The media also play a remarkable role in â€Å"contagion of violence†. It is believed that â€Å"well known person’s suicide increase the likelihood that other people will also take their own lives†(Phillips, 1979 & Simon 1979, cited in Anderson et al, p. 89). A specific reason for the reason of violence in the society has not been discovered.One of the main causes of this is not being able to employ a standardized measure of aggression and media violence. Measuring violent criminal behavior in laboratory studies would clearly be unethical (Bushman & Anderson, 2001). Furthermore scholars tend to not report negative findings in their researches. Despite all the research, there has been very little reliable evidence that media violence causes aggressive behavior. Media violence studies cannot be completely relied upon as they fail to account for third variables.Researchers acknowledge that other variables may play a role in aggression and that aggression is due to a confluence of variables (Bushman & Anderson, 2001). These variables include genetics, personality and exposure to family violence. They explain why some people show violent behavior. However, the catalyst model approach reveled that these factors interact with each other (Ferguson et al. , 2008, p. 314). All things considered, that there are several angles that show the violence in the media has a correlation with the society.It also could associates with desensitization of the people. We cry at sad movies, laugh at outrageous comedies and pump our fist whenever something explodes. What we see in films and video games invokes a physical response. If it can influence to our physical response, there is a high chance that it could influence out mental and behaviour as well. References Brown, K. , (2005), An introduction to sociology, Third edition O’Donnel, G. , (2005), Mastering Sociology, Palgrave Master Series, Fou rth edition Giddens, A. , (2006), Sociology, Fifth edition Funk, J. B. et al.Baumgardner, (2004), Violence exposure in real life, video games, television, movies and the internet: is there desensitization? , Academic Press,Toledo USA Anderson, C. A. et al. (2003), The influence of media violence on youth, American Physiological Society Schechter, D. S. et al. (2009), Is Maternal PTSD Associated with Greater Exposure of Very Young Children to Violent Media? , National Institute of Health American Physiological Association (APA), (2003), Childhood Exposure to Media Violence Predicts Young Adult Aggressive Behavior, According to a New 15-Year Study, Available from: file:///S:/media-violence. spx. htm American Academy of Child & Adolescent Psychiatry, (2011),Children And TV Violence, Available from: file:///S:/children_and_tv_violence. htm Ferguson, C. J. et al (2008), VIOLENT VIDEO GAMES AND AGGRESSION: Causal Relationship or Byproduct of Family Violence and Intrinsic Violence Motivati on? , Texas A&M International University Bushman, B. J & Anderson, C. A. (2001) Media Violence and the American Public: Scientific Facts Versus Media Misinformation Bandura, A. (1997). Self-efficacy: The exercise of control Huesmann L R. 2007) The impact of electronic media violence: Scientific theory and research. Bushman, B. J & Anderson, C. A. (2002)Violent Video Games and Hostile Expectations:A Test of the General Aggression Model, Iowa State University Science Daily (2006), Psychologists Produce First Study On Violence Desensitization From Video Games, Available From: http://www. sciencedaily. com/releases/2006/07/060727162108. htm Stickland, J. (Does violence in movies and video games desensitize us to the real thing? Available from: http://electronics. howstuffworks. com/violence-desensitize. htm
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